Reach buyers, not just ears.
Define the people you want listening by industry, role, interests, or geography. We match that audience to the targeting available across your campaign’s media placements.
The B2B podcast growth network
Grow your
podcast.
Build demand.
A paid distribution network for B2B podcasts. Put your episodes in front of the right listeners with targeted, cost-per-download campaigns.
Your show. New listeners. Measured downloads.
PAID DISTRIBUTION. BUILT AROUND YOUR BUYER.Keep listening
B2B brands are pressing play.
One campaign. A wider audience.
Podcast promotion.
Built for B2B.
Connect your show to new listeners across relevant websites and apps. One audience brief, one distribution plan, one view of performance.
Put your show into circulation.
Use paid placements to bring your episodes to new audiences across digital media. Agree the audience, download target, and campaign budget before launch.
Measure the audience you’re building.
Track delivered downloads, cost per download, and available engagement data. Use campaign reports to decide where your next episode and budget should go.
ho /CAMPAIGN SNAPSHOTExample
THE AUDIENCE PLANYour expertise.
Your expertise.
Their world.
- Who we’re reaching
- Marketing leaders
- Where they work
- B2B software companies
- What they care about
- Building demand
- What we measure
- Downloads · Cost · Engagement
A better conversation about ROI
Beyond
“we got
some plays.”
Give stakeholders a clear view of audience delivery, campaign performance, and what to do next.
- Audience and placement insights
- Downloads and cost per download
- Reports ready for your team or client
One commercial story. Four connected jobs.
From market focus
to meaningful action.
GTM sets the direction. Demand generation builds interest. Media distribution carries the story. ABM coordinates engagement with the accounts that matter.
GO-TO-MARKET
Choose the market
Define the segment, buying problem, offer, and account priorities. Decide what this campaign should help the business learn.
Output: a market and account brief.DEMAND GENERATION
Build the audience
Promote the podcast around the problem your buyers care about. Give relevant people a useful introduction to your expertise.
Output: an audience-growth campaign.MEDIA DISTRIBUTION
Deepen engagement
Extend the strongest ideas into clips, guides, and channel-specific follow-ups. Offer a clear, voluntary next step.
Output: a coordinated media sequence.ACCOUNT-BASED MARKETING
Connect account action
Use known engagement and sales feedback to support account conversations. Compare outcomes with the baseline and document the limits.
Output: an account learning review.From published to played
You bring the voice.
We bring the audience.
Your route from a published episode to a paid audience-growth campaign. Keep your production team; add a distribution engine.
Find your people.
Tell us about your show, your ideal customer, and what growth means for your business. We shape the audience and campaign together.
Distribute across digital media.
Launch targeted podcast promotion across selected websites and apps. Your campaign introduces the show and gives new audiences a way to listen.
Make the next play better.
Review performance, refine the audience, and apply what we learn to your next episode. Build a repeatable distribution rhythm.
Built around your market
Different industries.
The same need to be heard.
You’ve built the podcast engine.
Let’s put some
fuel behind it.
FOR PODCAST TEAMSWITH BIGGER PLANS.
A few good questions
Before you
press play.
What is paid podcast distribution?
It’s paid promotion designed to bring new listeners and downloads to your podcast. We plan audience targeting and media placements around your show, then measure campaign delivery. This is audience acquisition, rather than uploading an RSS feed to podcast directories.
Is this podcast sponsorship or advertising?
We use paid media to promote your podcast itself. You’re buying a campaign to grow your show’s audience, rather than buying a host-read ad for your business on someone else’s podcast.
Who is Heard Of for?
B2B brands, in-house marketing teams, and podcast agencies that already have a show and want to reach more of their ideal customers. We focus on distribution and audience growth.
How does pricing work?
Campaigns are scoped on a cost-per-download basis around your target audience and distribution needs. Your proposal sets the rate, download target, budget, and delivery terms before launch. Tell us your budget so we can shape the right plan.
Is this a podcast production service?
You and your production team create the show. We handle the distribution strategy and paid campaigns that help the right audience discover it. We can work alongside your existing podcast agency.
Will downloads turn into leads?
Listening is an opportunity to build familiarity and trust, not a guaranteed lead. Campaign reporting measures audience delivery and engagement. Connecting that activity to pipeline needs your own conversion paths, CRM, and attribution approach.
Can you grow Apple or Spotify followers?
Our focus is targeted discovery and listening. We don’t sell followers or promise platform subscribers. Whether someone returns depends on the relevance and quality of your show.